Thanks to the technology revolution that has swept the industry, it takes only milliseconds for an order to move from your desk to our trading staff and be exposed to all market centers.

Dru Stock was quick to embrace the opportunity to apply new technologies that they believed would allow them to execute orders more rapidly and efficiently for their clients.  Along with the latest trading technology, our brokers and sales traders maintain open phone line communication from the hour leading up to the opening bell, as our customers begin placing orders and until after the closing bell rang.  We realized almost immediately that the new wave of electronic trading gave us an edge on our competitors, allowing us to give clients constant feedback and rapid fire executions. Very quickly, it became clear to us that we were executing trades more rapidly than others who had been slower to adapt to the new trading environment.

When the first electronic order management systems hit the NYSE floor, DRU was once again in the forefront of adopting the new technology. Today, we’ll use whatever platform our clients prefer to execute and confirm trades — from a simple telephone call to the most cutting-edge trading system our clients have.

When our brokers execute a trade, this technology allows them to fire off a confirmation directly to the client’s desk, if that’s what is requested.

And we continue to monitor new technological developments, making every effort to participate in any pilot programs the NYSE offers. Whatever technological change comes to the market place, we’ll be ready to implement them and make it work for our clients.