The world of the NYSE has been evolving constantly since the exchange was founded in 1792. New products make their debut on a regular basis: some, like options and single-stock futures, may affect the trading of stocks as they trade on the NYSE or other exchanges.  New players enter the arena. Exchange trading rules change. Firms consolidate.

We have our fingers on the pulse of that change. And from the midst of the trading floor, we ensure that we keep you abreast of any changes that affect liquidity and volatility. Above all, we make sure that we don’t allow those changes to affect our primary mission: to execute your trades with unmatched speed and accuracy.

Dru Stock gives today’s investor unprecedented access to the best trading skills and market intelligence available. Even when you don’t have an order, we can keep you informed of the depth of the market in individual stocks or in the market as a whole. We can draw on our decades of experience to interpret clues ranging from a trader’s body language to the composition of a trading book. Our goal is to provide you with the kind of extra edge that having a pair of ears, as well a voice, on the floor can offer.

Today, an agency-only trading firm like DRU is able to reshape the stock-trading model so that it is working for you — our client, and the exchange’s end customer.

We have selected the peregrine falcon as our symbol because we believe it represents the skills that our brokers at Dru offer their clients. Just as the falcon is renowned for his superb vision from hundreds of feet above them in the sky, so too we are able to spot the best way to execute your trades. And just as the falcon swoops down from the sky, stunning onlookers with its speed and precision, so we have become known for the speed and accuracy of our trading skills. We look foward to putting them to work for you.